[ WRITING ] NOTES · FROM · THE · WORK VOL · 02
Notes,
not posts.
Notes from the work — education marketing, admissions funnels, SEO, paid ads and the systems behind them. Updated when there's something worth saying.
- 01 Building a CRM your counsellors will actually use Admission teams abandon CRMs for predictable reasons. Five decisions that made ours stick, and the features we deliberately did not build.
- 02 Google Ads vs Meta ads for Indian education brands One channel catches demand that already exists, the other creates it. Which to run first on a small budget, the keyword traps specific to education, and how to attribute a decision that takes three months.
- 03 The 48-hour gap — why admission enquiries die before anyone calls Most admission leads are not lost to competitors. They are lost to silence. The follow-up ladder that closes the gap, and why the first message should not be a phone call.
- 04 Meta ads for education brands — notes from running admission campaigns Why admission campaigns generate leads that never answer the phone, the creative that books actual counselling calls, and how to budget around an admission calendar.
- 05 How an education brand gets its first 100 admissions from organic search The queries students and parents actually type, the three page types that answer them, and why most college websites rank beautifully for the one term nobody searches.
- 06 Local SEO for Thane businesses — a starter playbook A 5-step playbook for ranking in the Thane local pack — Google Business Profile, citations, schema, reviews, and the one thing most agencies miss.
- 07 A portfolio as a departures board Why I built my 2026 site like an airport flight indicator — and what it taught me about how portfolios should signal availability.
- 08 Freelance developer vs. agency in Mumbai — an honest cost breakdown What an agency actually charges, what a freelancer actually delivers, and when each makes sense — written by a freelancer, so I am biased, here is the math anyway.
- 09 WhatsApp chatbots for Indian SMBs — what they are actually worth When a WhatsApp bot pays itself back in two weeks, when it does not, and how to tell the difference before you spend money building one.
- 10 The 7-day delivery playbook — what gets done on each day Day-by-day what actually happens when I promise a project delivered in 7 days — and the scope trades that make it possible.
- 11 WordPress vs. Next.js vs. Astro — a no-religion guide for SMBs Three questions that actually determine which stack fits your business — and why the wrong answer costs you years of maintenance pain.