[ WRITING ] NOTES · FROM · THE · WORK VOL · 02
Notes,
not posts.
Short pieces on building products, brands, and the growth that ties them together. Updated when there's something worth saying.
- 01 Local SEO for Thane businesses — a starter playbook A 5-step playbook for ranking in the Thane local pack — Google Business Profile, citations, schema, reviews, and the one thing most agencies miss.
- 02 A portfolio as a departures board Why I built my 2026 site like an airport flight indicator — and what it taught me about how portfolios should signal availability.
- 03 Freelance developer vs. agency in Mumbai — an honest cost breakdown What an agency actually charges, what a freelancer actually delivers, and when each makes sense — written by a freelancer, so I am biased, here is the math anyway.
- 04 WhatsApp chatbots for Indian SMBs — what they are actually worth When a WhatsApp bot pays itself back in two weeks, when it does not, and how to tell the difference before you spend money building one.
- 05 The 7-day delivery playbook — what gets done on each day Day-by-day what actually happens when I promise a project delivered in 7 days — and the scope trades that make it possible.
- 06 WordPress vs. Next.js vs. Astro — a no-religion guide for SMBs Three questions that actually determine which stack fits your business — and why the wrong answer costs you years of maintenance pain.