Naresh Basude — Writinghttps://nareshbasude.in/writingNotes by Naresh Basude, Growth & Digital Marketing Lead: education marketing, admissions, ads, SEO and apps built with AI.en-inBuilding a CRM your counsellors will actually usehttps://nareshbasude.in/writing/crm-counsellors-actually-usehttps://nareshbasude.in/writing/crm-counsellors-actually-useMon, 07 Sep 2026 00:00:00 +0000Admission teams abandon CRMs for predictable reasons. Five decisions that made ours stick, and the features we deliberately did not build.Google Ads vs Meta ads for Indian education brandshttps://nareshbasude.in/writing/google-ads-vs-meta-ads-educationhttps://nareshbasude.in/writing/google-ads-vs-meta-ads-educationMon, 17 Aug 2026 00:00:00 +0000One channel catches demand that already exists, the other creates it. Which to run first on a small budget, the keyword traps specific to education, and how to attribute a decision that takes three months.The 48-hour gap — why admission enquiries die before anyone callshttps://nareshbasude.in/writing/education-lead-follow-up-gaphttps://nareshbasude.in/writing/education-lead-follow-up-gapMon, 20 Jul 2026 00:00:00 +0000Most admission leads are not lost to competitors. They are lost to silence. The follow-up ladder that closes the gap, and why the first message should not be a phone call.Meta ads for education brands — notes from running admission campaignshttps://nareshbasude.in/writing/meta-ads-education-brands-indiahttps://nareshbasude.in/writing/meta-ads-education-brands-indiaMon, 29 Jun 2026 00:00:00 +0000Why admission campaigns generate leads that never answer the phone, the creative that books actual counselling calls, and how to budget around an admission calendar.How an education brand gets its first 100 admissions from organic searchhttps://nareshbasude.in/writing/first-100-admissions-organic-searchhttps://nareshbasude.in/writing/first-100-admissions-organic-searchMon, 08 Jun 2026 00:00:00 +0000The queries students and parents actually type, the three page types that answer them, and why most college websites rank beautifully for the one term nobody searches.Local SEO for Thane businesses — a starter playbookhttps://nareshbasude.in/writing/local-seo-thane-starter-playbookhttps://nareshbasude.in/writing/local-seo-thane-starter-playbookMon, 11 May 2026 00:00:00 +0000A 5-step playbook for ranking in the Thane local pack — Google Business Profile, citations, schema, reviews, and the one thing most agencies miss.A portfolio as a departures boardhttps://nareshbasude.in/writing/portfolio-as-departures-boardhttps://nareshbasude.in/writing/portfolio-as-departures-boardSun, 10 May 2026 00:00:00 +0000Why I built my 2026 site like an airport flight indicator — and what it taught me about how portfolios should signal availability.WhatsApp chatbots for Indian SMBs — what they are actually worthhttps://nareshbasude.in/writing/whatsapp-chatbots-indian-smbshttps://nareshbasude.in/writing/whatsapp-chatbots-indian-smbsThu, 07 May 2026 00:00:00 +0000When a WhatsApp bot pays itself back in two weeks, when it does not, and how to tell the difference before you spend money building one.WordPress vs. Next.js vs. Astro — a no-religion guide for SMBshttps://nareshbasude.in/writing/wordpress-vs-nextjs-vs-astrohttps://nareshbasude.in/writing/wordpress-vs-nextjs-vs-astroTue, 28 Apr 2026 00:00:00 +0000Three questions that actually determine which stack fits your business — and why the wrong answer costs you years of maintenance pain.