[ ABOUT ] NARESH · BASUDE EST · 2019
I plan and run marketing that fills seats.
I am Naresh Basude, a Digital Marketing Manager based in Thane. For the last five years I have helped education and business brands grow — planning campaigns, running paid ads, building websites and doing SEO. What I like most is owning the whole funnel rather than one slice of it: the strategy, the execution, the creative, and the numbers at the end.
Today I lead a marketing team at ABS Educational Solution and I am measured on real outcomes — admissions, leads and growth. Based in Thane, Maharashtra, working across Mumbai and the MMR.
— Naresh Basude Thane · MH · IN · 2026
- CampaignsMeta and Google ads for admissions and lead generation — planned, launched and optimised against cost per enrolment.
- SEOTechnical, on-page and local SEO for education websites — the organic channel that keeps producing enquiries in the off-season.
- WebsitesMarketing sites, landing pages and admissions funnels — built to be measured, not just launched.
- CreativeAd creatives, social media design and brand basics — made in-house so the message and the media are decided together.
- 01 Pick the number first. Every campaign starts with the metric it has to move — admissions, qualified leads, cost per enrolment. Everything after that serves it.
- 02 Leads are people, not rows. A lead that nobody calls back is money burnt. Follow-up discipline beats extra budget almost every time.
- 03 Own the whole funnel. Ad, landing page, form, follow-up and the counselling call are one system. Optimising one part while ignoring the rest just moves the bottleneck.
- 04 Organic is the long game. Paid stops the day the card stops. Content and SEO keep producing enquiries between cycles, so both get funded.
- 05 Measure to the enrolment. Cost per lead flatters everybody. Cost per admitted student settles arguments.
Ads
- Meta Ads Manager
- Google Ads
- Conversions API
- Offline conversions
- Audience building
SEO
- Search Console
- Google Business Profile
- Screaming Frog
- Schema / JSON-LD
- Keyword research
Analytics
- GA4
- Looker Studio
- Tag Manager
- Call tracking
- UTM discipline
Creative
- Photoshop
- Illustrator
- Canva
- Premiere Pro
- Ad copywriting
Web
- WordPress
- Elementor
- Landing page builds
- On-page SEO
- Core Web Vitals
Ops
- Naresh-CRM
- WhatsApp Business API
- Google Sheets
- Team reporting
- Target planning
Currently, in no particular order:
- 01 Leading digital marketing for the ABS Educational Solution group — ABS Admission, NIP College, BookWithTeachers and NGI Admission Milega
- 02 Running the admissions funnel behind 1,500+ enrolments so far, 440+ of them this year
- 03 Building and iterating Naresh-CRM, the lead-management system our counselling team runs on
- 04 Writing up what actually works in education marketing over on the notes page