[ ABOUT ] NARESH · BASUDE EST · 2019
One brain. Three disciplines.
Most sites fail the moment they change hands. I don't hand anything off. I market the thing, I design the thing, and I build the thing — so the work ships with one voice, on one timeline, measured against one number.
Based in Thane, Maharashtra — working with clients in Bhiwandi, Mumbai, Navi Mumbai, and remote-first across India and worldwide.
— Naresh Basude Thane · MH · IN · 2026
- AppsMobile-first web apps and PWAs — student platforms, study companions, lead products.
- WebsitesMarketing sites, brand sites, admissions funnels, e-commerce — editable by your team without engineering.
- Web appsInternal tools, dashboards, CRMs, ERPs — multi-role workflows with admin layers your team owns.
- AutomationsWhatsApp bots, lead pipelines, scrapers, n8n / Make workflows — boring repetitive work, automated.
- 01 One brain, one timeline. No handoffs between code, design, and growth — they ship as one piece, on one calendar.
- 02 Pick the number first. Every project starts with the metric we will move. Everything afterward serves it.
- 03 Ship every week. No "it will be ready next month." Real product, deployed, every week — even when it is rough.
- 04 Performance is design. A four-second LCP is a UX problem before it is a tech problem. Speed is part of the brand.
- 05 Measure, then iterate. Server-side analytics from day one. We don't guess what worked — we read it.
Frontend
- Next.js
- Astro
- React
- TypeScript
- Tailwind v4
- Framer Motion
- GSAP
Backend
- Node.js
- Express
- Hono
- Edge runtimes
- tRPC
- REST
Data
- Postgres
- Supabase
- Redis
- D1 / KV
- Prisma
Design
- Figma
- Illustrator
- Photoshop
- After Effects
- Tokens Studio
Growth
- GA4
- Meta CAPI
- GSC
- Klaviyo
- PostHog
- Looker Studio
Infra
- Cloudflare
- Vercel
- Netlify
- GitHub Actions
- Docker
Currently, in no particular order:
- 01 Running performance marketing across 20+ brands — education, real estate, e-commerce, healthcare, B2B
- 02 Shipping Naresh-CRM — multi-platform lead management with role-based hierarchy
- 03 Iterating the WhatsApp lead bot with new flows for partner clients
- 04 Studying generative engine optimization (GEO) for AI-search citation across Perplexity, ChatGPT, and AI Overviews