How long does a WordPress migration take?

2–4 weeks for a typical college/business site (50–200 pages). Larger sites with custom content models, multilingual setups, or extensive media take longer. Discovery on day one tells us which bucket.

Will my Google rankings drop?

Not if it's done right. Every old URL either resolves or 301-redirects to its new equivalent. Rankings come back to baseline within 2–4 weeks. The risk is from amateur migrations that break URLs without redirects — that's where rankings die.

Can the team still edit content easily?

Yes — that's the whole point. WordPress with custom Gutenberg blocks (or ACF where it makes sense) gives the team a clean editor. No "ask the developer to add a faculty member."

Do you migrate plugins + custom functionality?

Yes — but I audit first. Some legacy plugins are unmaintained or replaceable with modern equivalents. Custom functionality (forms, calculators, member areas) gets rebuilt cleanly.

Hostinger / Bluehost / Cloudways — which hosting?

Depends on traffic and budget. For most SMB-to-mid-market sites in India, Hostinger's WP-optimized plan or Cloudways with DigitalOcean is the right call. I set up hosting, SSL, CDN as part of the project.

GST invoice + Indian payment methods?

GST invoice yes. UPI, NEFT, Razorpay, cheque — all supported.

WordPress migrations
without losing rankings.

I'm Naresh Basude. I migrate legacy sites — custom-PHP, Wix, Squarespace, outdated WordPress — to clean, fast, maintainable stacks. Every old URL preserved or 301-redirected. Indexed pages, inbound links, search rankings carried across. Analytics set up two weeks before launch so we get a clean before-after read.

WhatsApp me Send a brief See the case study

WordPress Migration · 301 Preserved Custom-PHP → WP · Maintainable Image Migration · Hand-mapped Analytics · Before Launch Speed + Security · Baseline Available now WordPress Migration · 301 Preserved Custom-PHP → WP · Maintainable Image Migration · Hand-mapped Analytics · Before Launch Speed + Security · Baseline Available now

01 / What I migrateLegacy → maintainable

Custom-PHP → WordPress
Legacy sites that work but no one wants to touch. Same identity, modern stack, real velocity for the team afterward. Migration done with redirects, not breakage.
Wix / Squarespace → WordPress
When you've outgrown the page-builder ceiling — SEO requirements, custom content models, payment flows, plugin integrations. Migrated cleanly, indexed URLs preserved.
WordPress → Astro / Next.js
When WP is the bottleneck (performance, security, scale) but the team still needs a CMS. Headless WP keeps the editor familiar, frontend goes static. Best of both.
WordPress version + plugin overhaul
Site running on PHP 7.x, outdated themes, plugin sprawl. Full audit, security hardening, image/database optimization — without rebuilding from scratch.

02 / How I migrateProcess & principles

SEO equity preservedEvery old URL either still works or 301s to its new equivalent. Indexed pages, inbound links, search rankings — all carried across. This is non-negotiable.

Image migration done rightOld sites have photos at non-standard paths, often hardcoded as absolute URLs. Auto-importer catches most. The remaining 10–15% gets hand-mapped — broken images on a faculty page is a trust problem, not a UX problem.

Staged on subdomainNew build runs on staging.yourdomain.com for two weeks parallel to the old site. Redirect tests come up green before DNS flips. Calm launch, not panicked.

Analytics rollover BEFORE launchSearch Console + GA4 set up two weeks ahead of go-live so we get a clean before-after read on traffic, indexation, and rankings. Migration without measurement is faith-based.

Maintainable for non-devsCustom blocks, simple admin layers, no Gutenberg-soup. The team should be able to publish pages, update faculty, edit fee structures without raising a ticket.

Speed + security baselinePage caching, image optimization, CDN, security headers, login hardening, automated backups. Standard from day one.

03 / Case studyNIP College — Thane

Custom-PHP college site rebuilt as a maintainable WordPress site — same identity, modern stack, real velocity for the team. Ten years of indexed URLs, thousands of pages, hundreds of inbound links — all preserved through hand-mapped 301s and a two-week staging parallel-run.

Read the case study

04 / FAQsThe usual asks

01How long does a WordPress migration take?
2–4 weeks for a typical college/business site (50–200 pages). Larger sites with custom content models, multilingual setups, or extensive media take longer. Discovery on day one tells us which bucket.
02Will my Google rankings drop?
Not if it's done right. Every old URL either resolves or 301-redirects to its new equivalent. Rankings come back to baseline within 2–4 weeks. The risk is from amateur migrations that break URLs without redirects — that's where rankings die.
03Can the team still edit content easily?
Yes — that's the whole point. WordPress with custom Gutenberg blocks (or ACF where it makes sense) gives the team a clean editor. No "ask the developer to add a faculty member."
04Do you migrate plugins + custom functionality?
Yes — but I audit first. Some legacy plugins are unmaintained or replaceable with modern equivalents. Custom functionality (forms, calculators, member areas) gets rebuilt cleanly.
05Hostinger / Bluehost / Cloudways — which hosting?
Depends on traffic and budget. For most SMB-to-mid-market sites in India, Hostinger's WP-optimized plan or Cloudways with DigitalOcean is the right call. I set up hosting, SSL, CDN as part of the project.
06GST invoice + Indian payment methods?
GST invoice yes. UPI, NEFT, Razorpay, cheque — all supported.

05 / Start nowReplies inside 24h

Got a migration in mind? Send the current site URL plus a quick brief on what's not working — I'll reply within 24 hours with a migration scope, redirect strategy, and rough timeline.

Message on WhatsApp Email a brief

WordPress migrationswithout losing rankings.

Custom-PHP → WordPress

Wix / Squarespace → WordPress

WordPress → Astro / Next.js

WordPress version + plugin overhaul

WordPress migrations
without losing rankings.