Growth Marketing · 20+ Brands
20+ brands across education, real estate, e-commerce and more — Meta ads, Google ads, and SEO that actually moved the number.
The pattern across 20+ brands
Most of the work I do as a marketer doesn’t fit one big case study — it fits a dozen smaller ones. Education brands wanting more qualified admissions enquiries. Real-estate firms trying to get site visits, not impressions. E-commerce stores chasing the second purchase, not the first. Same playbook adapted to each vertical, run for 20+ brands so far.
This page is the ledger.
The verticals I’ve shipped growth for
- Education — admissions funnels, lead qualification, lifecycle nurturing for colleges, coaching institutes, and ed-tech apps
- Real estate — site-visit campaigns, retargeting against project pages, hyperlocal targeting in tier-2 cities
- E-commerce — DTC brands chasing repeat-purchase rate, server-side conversion tracking, programmatic SEO for category × intent
- Healthcare & pharmacy — appointment flows, lifecycle messaging, branded search for clinics
- B2B services — Meta and Google retargeting for high-consideration buyers, content-led inbound
What runs in every engagement
Paid
- Meta Ads — campaign architecture (CBO/ABO), creative testing matrices, custom and lookalike audiences, Conversion API server-side
- Google Ads — Search + Performance Max + Demand Gen, search-term harvesting, negative-keyword discipline
- Retargeting — segmented by funnel stage, creative tuned per stage instead of generic “come back” ads
Organic
- Technical SEO — site speed, schema, internal linking, indexation hygiene
- Programmatic SEO — category × intent template pages where the inventory makes it work
- GEO (AI search) — llms.txt, schema, passage-level citability for AI Overviews, ChatGPT, Perplexity
Lifecycle
- Email + WhatsApp — onboarding, abandoned-cart, re-engagement
- Server-side analytics — GA4 + Meta CAPI, full attribution back to ad source
- Reporting that means something — one number per engagement, weekly, no vanity metrics
What I refuse to do
- Chase impressions when the brief is sales
- Run ads against landing pages that aren’t instrumented
- Promise platform-specific magic when the funnel underneath is broken
- Bill for management when there’s nothing being managed
Outcome
Across 20+ brands and counting: meaningful CAC reductions, organic non-brand traffic compounding, lifecycle that pays itself back inside a quarter. Same playbook, adapted to each vertical, measured against one number.
What I’d do differently
I’d publish more of these stories with named brands. Most of the engagements are under NDA or just never written up. The ones that ARE written up convert better than any ad I could run for myself. Documentation is its own funnel.