Tagged: india
Notes on building, marketing, and operating in the Indian SMB market — GST, payment methods, language mix, festival cadence, and the bottom-up market dynamics that differ from the Western playbook.
4 notes below.
- 01 Google Ads vs Meta ads for Indian education brands One channel catches demand that already exists, the other creates it. Which to run first on a small budget, the keyword traps specific to education, and how to attribute a decision that takes three months.
- 02 Meta ads for education brands — notes from running admission campaigns Why admission campaigns generate leads that never answer the phone, the creative that books actual counselling calls, and how to budget around an admission calendar.
- 03 How an education brand gets its first 100 admissions from organic search The queries students and parents actually type, the three page types that answer them, and why most college websites rank beautifully for the one term nobody searches.
- 04 WhatsApp chatbots for Indian SMBs — what they are actually worth When a WhatsApp bot pays itself back in two weeks, when it does not, and how to tell the difference before you spend money building one.