Tagged: decisions
Notes on engineering and operating decisions — stack choices, tradeoffs explained without religion, and the framework I use to pick boring-but-correct over novel-but-fragile.
4 notes below.
- 01 Building a CRM your counsellors will actually use Admission teams abandon CRMs for predictable reasons. Five decisions that made ours stick, and the features we deliberately did not build.
- 02 Google Ads vs Meta ads for Indian education brands One channel catches demand that already exists, the other creates it. Which to run first on a small budget, the keyword traps specific to education, and how to attribute a decision that takes three months.
- 03 Meta ads for education brands — notes from running admission campaigns Why admission campaigns generate leads that never answer the phone, the creative that books actual counselling calls, and how to budget around an admission calendar.
- 04 WordPress vs. Next.js vs. Astro — a no-religion guide for SMBs Three questions that actually determine which stack fits your business — and why the wrong answer costs you years of maintenance pain.